mossy tree care
REBRANDING￨seo strategy + implementation￨local market penetration￨brand positioning + messaging￨UX/UI￨E-COMMERCE WEB DESIGN￨ROI-DRIVEN DIGITAL TRANSFORMATION
YEAR 2024
duration 90 days
REVENUE IMPACT $112k
sector/industry LOCAL/landscaping
impact
181% organic traffic increase
captured 25% market share in core service categories
205% sql increase (from 81 to 247)
In Portland's saturated tree care market, I executed a comprehensive digital transformation that captured significant market share through strategic SEO optimization and audience-focused rebranding. THIS PROJECT delivered measurable ROI, generating $112,000 in validated revenue from 166 new leads within 90 days.
STRATEGIC, seo-focused REBRANDING generates $112k in validated revenue IN 90 days
MARKET CHALLENGE + OPPORTUNITY
Competitive Landscape
85% of high-value search terms dominated by established competitors
Core service keywords ranking between pages 5-9 (positions 40-85)
Missing 100+ essential industry keywords
Digital Infrastructure Gaps
Technical SEO issues limiting visibility
Inconsistent local platform presence (GMB, YELP, FACEBOOK)
Poor UX HINDERING conversions
Digital Infrastructure Optimization
Resolved 52 technical SEO issues, improving site health score from 67% to 94%.
Implemented an enterprise-level keyword strategy targeting Portland's top tree service terms LIKE “TREE TRIMMING PORTLAND”, achieving an 87% competitive keyword coverage (up from 32%).
Rewrote meta tags, optimized URLs, and revamped website copy for high-value keywords like "tree removal Portland" and "stump grinding Portland."
Enhanced UX by optimizing contact forms, adding MULTIPLE CTAs, and streamlining (SEO-OPTIMIZED) website navigation.
Market Share Acquisition
Previously ranked on pages 5-9 for top keywords, Mossy Tree Care now ranks on the first page, increasing CTR AVERAGE by over 200%.
Captured 25% market share in core service categories.
Dominated 14 high-value local search terms through SEO and local platform optimization.
Enhanced visibility and inquiries by updating GMB, Yelp, and directory profiles with accurate, SEO-optimized content. Rebranding and Positioning
STRATEGICALLY USED META DATA ON LOCAL BADGES TO INCREASE BACKLINKS, ASSOCIATION MOSSY WITH BACKLINKS WITH THE HIGHEST DA LIKE OREGON.GOV
Refreshed brand identity with cohesive visuals, fonts, and a consistent, professional voice.
EMPHASIZED SUSTAINABILITY AND PROFESSIONALISM THROUGHOUT BRAND VOICE, SOLIDIFYING MOSSY AS A MARKET LEADER IN THE PORTLAND METROPLEX.
STRATEGIC IMPLEMENTATION
MEASURABLE results
Lead Generation: 205% growth (81 to 247 monthly leads).
Organic Traffic: 181% increase.
Website Engagement: 72% growth in visits and 34% rise in unique visitors.
Conversions: Tripled form submissions through UX and contact form enhancements.
Backlinks: 444% growth, strengthening authority in local search rankings.
Revenue Impact: Generated $112,000 in validated revenue from 166 MQLS and a 50% conversion rate to SQLs.
STRATEGIC VALUE
By transforming an underperforming digital presence into a market leader through data-driven strategies, Mossy Tree Care achieved sustainable competitive advantages in Portland's tree care market.
Their new eco-friendly brand identity further distinguishes them as a trusted and community-focused business.
Long-term Scalability
This SEO transformation improved immediate revenue AND established a framework for sustained growth. The strategies implemented can be adapted as the business expands, ensuring continued market dominance.
Cross-Functional Impact
This project required close alignment with MOSSY’S SALES team AND MANAGEMENT to ensure that increased visibility translated directly into qualified leads and conversions.
"Brianna turned my business around. Before she came in, we were barely getting by online… RELYING ON REFERRALS AND WORD OF MOUTH FOR NEW CUSTOMERS. She fixed up our website, fixed all of our issues on google so that we’re finally showing up when clients search us… WE’VE GOTTEN TONS OF BUSINESS SINCE REBRANDING OUR SITE! I can’t thank her enough. LOOKING FORWARD TO WORKING WITH HER ON FUTURE SEO PROJECTS - GREAT EXPERIENCE OVERALL!"