mossy tree care
YEAR 2024 REVENUE IMPACT $112k duration 90 days organic traffic increase 181% avg monthly sqls grew from 81 to 247
Branching Out: 205% SQL Growth and 25% Market Capture Through SEO-Focused Rebrand
seo + SEM￨ai-forecasted trends￨end-to-end DIGITAL TRANSFORMATION￨local market penetration￨branding￨UX/UI￨E-COMMERCE optimization￨competitor analysis
project overview
In Portland's saturated tree service market, mossy tree care faced significant challenges from established competitors. additionally, limited online visibility, technical seo issues, an outdated digital brand and multiple gmb profiles with inaccurate business details were negatively affecting their search visibility.
to combat these challenges, I executed an end-to-end digital transformation with multifaceted SEO initiatives, competitor analyses, ai-driven trend forecasting, and audience-focused rebranding.
THIS digital revamp delivered measurable ROI, generating $112,000 in validated revenue from 166 new leads within the first 90 days.
a deep-dive site audit on semrush revealed issues across the board for mossy’s seo + sem strategy: the keyword gap between mossy & local competitors was significant and multiple technical issues on their website were flagged as hazardous to the overall site health, limiting potential traffic.
Competitive Landscape
85% of high-value search terms dominated by established competitors
Core service keywords ranking between pages 5-9 (positions 40-85)
Missing 100+ essential industry keywords
Digital Infrastructure Gaps
Technical SEO issues limiting visibility
Inconsistent local platform presence (GMB, YELP, FACEBOOK)
Poor UX HINDERING conversions (only 1 lead form & minimal cta buttons)
challenges
strategy
seo strategy + Digital Optimization
Resolved 52 technical SEO issues, improving site health score from 67% to 94%.
Implemented an enterprise-level keyword strategy targeting Portland's top tree service terms LIKE “TREE TRIMMING PORTLAND”
Rewrote meta tags, optimized URLs, and revamped website copy for high-value keywords like "tree removal Portland" and "stump grinding Portland."
Enhanced UX by optimizing contact forms, adding MULTIPLE CTAs, and streamlining (SEO-OPTIMIZED) website navigation.
Market Share Acquisition
capitalize on mossy’s many 5-star reviews on yelp and google to instill trust and promote loyalty
Enhanced visibility and inquiries by updating GMB, Yelp, and directory profiles with accurate, SEO-optimized content. Rebranding and Positioning
STRATEGICALLY USED META DATA ON LOCAL BADGES TO INCREASE BACKLINKS, ASSOCIATION MOSSY WITH BACKLINKS WITH THE HIGHEST DA LIKE OREGON.GOV
used ai to forecast industry trends
Refreshed brand identity with cohesive visuals, fonts, and a consistent, professional voice that EMPHASIZED SUSTAINABILITY and customer satisfaction.
revenue Impact
Generated $112,000 in validated revenue from 166 MQLS and a 50% conversion rate to SQLs.
Lead Generation: 205% mgrowth (81 to 247 monthly leads).
e-commerce metrics
Organic Traffic increased 181%.
72% growth in website visits and 34% rise in unique visitors.
on-page Conversions: Tripled form submissions through UX and contact form enhancements.
seo success
444% growth in backlinks, strengthening authority in local search rankings.
87% competitive keyword coverage (up from 32%).
Previously ranked on pages 5-9 for top keywords, Mossy Tree Care now ranks on the first page, increasing CTR AVERAGE by over 200%.
Captured 25% market share in core service categories.
Dominated 14 high-value local search terms through SEO and local platform optimization.
results
conclusion
the combination of ai-forecasted trends, comprehensive competitor research, and local seo optimization positions mossy tree care as a leader in portland’s tree care market. beyond driving immediate ROI, this rebrand establishes a foundation for long-term growth in a highly competitive market.
cross-functional impact
This project required close alignment with MOSSY’S SALES team AND MANAGEMENT to ensure that increased visibility translated directly into qualified leads and conversions.
Future recommendations
include exploring paid search advertising and expanding content marketing initiatives to include automated email campaigns and retargeting loyal customers.
"Brianna turned my business around. Before she came in, we were barely getting by online… RELYING ON REFERRALS AND WORD OF MOUTH FOR NEW CUSTOMERS. She fixed up our website, fixed all of our issues on google so that we’re finally showing up when clients search us… WE’VE GOTTEN TONS OF BUSINESS SINCE redoing OUR SITE! I can’t thank her enough. LOOKING FORWARD TO WORKING WITH HER ON FUTURE SEO PROJECTS - GREAT EXPERIENCE OVERALL!"