Mossy Tree Care - SEO/UX Rebrand
Rooted In Results
BEFORE
AFTER
$112K+
New Revenue (90 days)
205%
↑ Sales Qualified Leads
181%
Organic Traffic Growth
25%
Market Share Capture
"Brianna made the connections we were missing online. We've gotten tons of hits since redoing our site!"
TL;DR:
Executed a full-stack, conversion-focused SEO/UX rebrand for Mossy Tree Care, a Portland-based tree service company. This project established a foundation for continued growth and delivered a 205% SQL increase and $112K+ in new revenue in 90 days.
Challenge:
Competitors dominated 85% of local search; Core keywords were either missing entirely (100+) or ranked critically low (pos. 40–85).
Technical SEO issues blocked search engines from proper site indexing.
Ineffective UX/UI and inconsistent branding limited conversions.
Strategy & Solutions:
Delivered $112K+ in new revenue from 166 MQLs, with 50% converting to SQLs (205% SQL increase) and form submissions tripled in 3 months.
CRO & UX/UI:
Redesigned website and implemented a growth-focused brand strategy optimized for conversions.
Organic traffic increased 181%, website visits rose 72%, and unique visitors grew 34% after 90 days.
End-to-End SEO:
Prioritized and resolved 67 critical technical SEO issues, improving the overall site health score from 37% to 94%, ensuring proper crawlability.
Optimized local profiles (Google My Business, Yelp, Facebook) and increased quality backlinks by 444% (from 16 to 87).
Implemented 100+ missing keywords; 14 ranked on Google’s first page within 6 months.
Grew local keyword coverage by 171% (from 32% to 87%), capturing 25% of the local market.
