about me

hi! i’m brianna

I am A dynamic digital marketing strategist with 5 years of experience driving organic growth for b2b and b2c brands.

I partner with business owners to optimize their digital presence, drive strategic growth, and achieve measurable results.

Whether you're an emerging entrepreneur or an established enterprise, I bring a unique blend of data-driven strategy, creative problem-solving, and a deep understanding of audiences to transform your niche brand.

↓

areas of expertise

Data-driven digital strategy￨go-to-market strategy￨product lifecycle marketing￨brand positioning￨audience segmentation & user persona development￨targeted copywriting

SEO + SEM￨audit / analyze / optimize / track￨keyword strategy￨ market penetration￨competitor analysis￨industry/trend forecasting

e-commerce optimization￨market research￨pricing strategy￨targeted Copywriting￨UX/Ui￨customer journey mapping￨end-to-end digital transformation

multi-channel marketing campaigns￨email￨e-commerce￨social media￨landing PAGEs￨sms￨print￨cross-functional project management￨automations￨data analytics￨graphic design

↓

My Journey

in 2019, i unintentionally launched my own e-commerce business making and selling custom cedar shelves. What started as a one-off diy project - to design the perfectly offset wooden shelf for my plant children - grew into a thriving e-commerce business.

when i was unable to find the shelf that I envisioned in my head, I crafted my first shelf — a piece so undeniably adorable that It sold over 250x on fb Marketplace alone. recognizing the demand, i developed a comprehensive digital marketing strategy that targeted (& converted) the highest-end of my potential market.

how’d i do it? tirelessly learning the e-commerce landscape and my ideal target customer. using research-informed digital strategies, in-depth audience analysis, and a commitment to continuous optimization, I scaled my small business to six-figure annual revenue in the first two years.

Running my own small business taught me invaluable lessons about entrepreneurship, business strategy, growth marketing, customer behavior, and the power of authentic brand positioning paired with a quality product.

This experience, combined with my interdisciplinary background in journalism, social work, and anthropology, gives me a deep empathy for entrepreneurs and a unique customer-centric perspective focused on building authentic connections and driving growth.

When I'm Not Working

I’m with my 140lb Cane Corso, Little Kevin. I love woodworking, art of any kind, nature, and taking care of my plants (They seem to thrive on neglect😉).

↓

My current (ever-evolving) martech stack

I am truly a lifelong learner and enjoy learning new, innovative softwares regularly. i strive to stay up to date on the latest technology, trends, and general advancements in digital marketing.

↓