about me

hi, i’m brianna

I’M dynamic digital marketing strategist with 5 years of experience and $1.9M+ in proven revenue impact. I specialize in helping brands optimize their digital presence, drive organic growth, and achieve measurable results.

Whether you're an emerging entrepreneur or an established enterprise, I bring a unique blend of data-driven strategy, creative problem-solving, and a deep understanding of audiences to transform your brand.

areas of expertise

Data-driven digital marketing strategies│SEO│email marketing│content creation + graphic design│Brand positioning│organic growth│UX/UI│e-commerce optimization│Social media growth + multi-channel campaign management

My Journey

in 2019, I started my own one-woman woodworking business selling handmade cedar shelves. What started as a passion project - to design the perfectly offset wooden shelf for my plant children - grew into a thriving e-commerce business. When I couldn’t find the product I envisioned online, I crafted my first shelf — a piece so randomly adorable that I sold over 250 units on fb Marketplace alone before developing a comprehensive digital marketing strategy that targeted (& converted) the high-end segment of my potential market.

Through research-informed digital strategies, in-depth audience analysis, and a commitment to optimization, I scaled my small business to six-figure annual revenue in under two years. Running my own business taught me invaluable lessons about growth marketing, customer behavior, and the power of authentic brand positioning.

This experience, combined with my interdisciplinary background in journalism, social work, and anthropology, gives me a deep empathy for entrepreneurs and a unique perspective on building authentic connections and driving growth.

When I'm Not Working

I’m with my 140lb Cane Corso, Little Kevin. I love woodworking, art of any kind, nature, and taking care of my plants (They seem to thrive on neglect😉)

My current (ever-evolving) martech stack

EDUCATION

University of North TexaS

bachelor of science, Integrative Studies│JOURNALISM, Anthropology, Social Work
Minor
: Hospitality Management
CertifiED in Trauma-Informed Care

Achievements: President’s List (4.0 GPA), Dean’s List (3.5 GPA), UNT Excellence Scholarship Recipient, First-Generation College Graduate

CERTIFICATIONS

GOOGLE

GOOGLE ANALYTICS 4 CERTIFIED

HUBSPOT

CONTENT MARKETING CERTIFIED

CANVA

Design Elements CERTIFIED

GRAPHIC Design Elements CERTIFIED

a digital marketing consulting collective

BY BRIANNA NELSON

At The Niche Brand, we drive organic growth through SEO, data-driven strategies, and precision branding.

We partner with startups and mid-sized businesses to transform, optimize, and elevate their niche brands in today’s competitive landscape.