work samples
internal communications
case study: internal E-Commerce Rollout
Goal: Drive digital adoption to hit a company goal of capturing 30% of B2B customer purchases online
Execution: Designed and distributed an internal communications rollout detailing a comprehensive digital storefront overhaul. Initiatives included streamlining complex technical product listings to reduce buyer friction, optimizing homepage brand navigation, and engineering "intuitive associated items" to automate cross-selling.
E-Commerce Catalog Management: Consolidating complex product series.
Conversion Rate Optimization (CRO): Building automated upsell pathways.
UX/UI Optimization: Improving homepage navigation and digital price book integration.
Internal Communications: Equipping sales teams with clear, actionable updates.
Graphic Design: Creating the branded visual collateral for the update.
yeti
multivariate email campaign
Case Study 2: Rigorous CRO & B2B List Growth (The YETI Multivariate Campaign)
Objective:
Calibrate campaign copy and optimize conversion rates for a high-stakes B2B e-commerce flash sale.
Strategy:
Engineered and executed a rigorous 8-variable multivariate test sent to over 3,500 recipients, methodically testing subject lines, sender names, and visual content structures to identify the highest-converting structural format.
Results:
Identified a winning structural format ("B&W / More buttons") that drove a 54.1% Open Rate, vastly outperforming the 20% industry average.
The data-driven insights from this test were used to seamlessly scale the outbound B2B email list 6x (from 10K to 60K subscribers).
Achieved an incredibly efficient $0.67 CAC per subscriber.