The Botany Society — DTC / E-commerce Rebrand
From Petals to Profits
BEFORE
AFTER
$222K+
New Revenue Generated (1Y Post Rebrand)
+68%
↑ YoY Sales Growth
+54%
↑ Organic Traffic Growth
+40%
↑ Monthly MQLs
Challenge:
The client struggled with:
1. Outdated branding and minimal SEO visibility.
2. Limited brand trust and critical communication barriers (like last-minute orders) leading to client dissatisfaction.
3. The need to create a unique brand identity to reflect the collective's focus on obscure botanical art.
"Brianna's research helped us see our market and clients in a way that finally made sense after years of struggling. More than that, she helped me share our story in a way that felt true to us and connected with our brides beautifully."
Strategy & Solutions:
1. End-to-End Brand Transformation: Renamed the company to "The Botany Society," aligning with a core value of "Functional Flora" and developing an emotionally resonant voice
2. UX/Digital Optimization: Rebuilt the website with streamlined navigation, optimized CTAs, and mobile-first UX. Implemented HubSpot CRM and SquareSpace email automation systems
3. SEO & Content: Developed a comprehensive SEO strategy and performed trend analysis/keyword research. Optimized all site copy for high-intent keywords and emotional buyer triggers
4. Visual Content: Learned and applied product photography techniques to showcase resin art pieces, along with photo editing, focusing on lighting techniques
