The Botany Society — DTC / E-commerce Rebrand

From Petals to Profits

Brand Transformation DTC UX/UI SEO Organic Growth E-commerce CRM Product Photography

Before

BEFORE

After

AFTER

↔

$222K+

New Revenue Generated (1Y Post Rebrand)

+68%

↑ YoY Sales Growth

+54%

↑ Organic Traffic Growth

+40%

↑ Monthly MQLs

Challenge:

The client struggled with:

  • → Outdated UX/UI

  • → Minimal SEO visibility

  • → Outdated branding

  • → A disorganized and inconsistent brand identity lacking established guidelines

  • → Critical communication barriers (like last-minute orders) leading to client dissatisfaction

YOY GROWTH METRICS

Line chart showing yearly growth for 5 key metrics. Chart showing 5 metrics from 2021 to 2024. Revenue: 29 to 138. Units Sold: 30 to 100. Customer Retention: 24 to 122. Pageviews: 41 to 170. Local Inquiries: 5 to 131. 0 25 50 75 100 125 150 175 2021 2022 2023 2024
Revenue
Units Sold
Customer Retention
Page Views
Local Inquiries

"Brianna's research helped us see our market and clients in a way that finally made sense after years of struggling. More than that, she helped me share our story in a way that felt true to us and connected with our brides beautifully."

- Kelsey Ford, Owner, The Botany Society

Strategy & Solutions:

  • End-to-End Brand Transformation: Renamed the company "The Botany Society" and crafted targeted core values including "Functional Flora" - establishing an emotionally resonant voice.

  • E-commerce / UX Optimization: Rebuilt the website with streamlined navigation, optimized CTAs, and mobile-first UX. Implemented HubSpot CRM and email automation systems.

  • SEO & Content Strategy: Developed an end-to-end SEO strategy leveraging trend analysis/keyword research. Optimized all copy for high-intent keywords and emotional buyer triggers.

  • Product Photography & Editing: Learned and applied product photography techniques to showcase resin art pieces, along with photo editing, focusing on lighting techniques

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