a very scary sale
Multi-channel campaign management￨Technical problem-solving￨CREATIVE STRATEGY￨CROSS-COLLABORATIVE SUCCESS
YEAR 2024
REVENUE IMPACT $34.6k
sector e-commerce
impact
332.53% YOY revenue GROWTH
18.69% SMS CTR (3k+ clicks)
scary sale flash campaign: 332.53% YoY Revenue Growth with a Multi-Channel Marketing Strategy
objective
In October 2024, I LED a high-impact Halloween flash sale for two key Indoor Air Quality (IAQ) products—REME LED and REME HALO. This campaign resulted in a 332.53% YoY revenue increase, totaling $34,641 in sales over just four days, compared to $8,009 in 2023.
the challenge
This campaign marked the first-ever online-only flash sale due to our legacy erp limitations. Overcoming this barrier required creative problem-solving and extensive cross-functional collaboration with various team leads.
I leveraged strategic messaging to reinforce urgency, exclusivity and relevance throughout this campaign. "ONLINE ONLY!" is prominent in all deliverables. flash-sale messaging emphasizes time-sensitivity and creates a strong cta across all channels.
campaign strategy + execution
Creative Strategy
Independently conceptualized and executed a multi-channel flash sale campaign that drove urgency, increased conversions, and maximized revenue from existing IAQ products.
creative execution
DESIGNED BOLD, branded, Halloween-themed assets (email templates, social media posts, and banners) to build brand visibility and excitement. The Halloween theme was incorporated into graphics that conveyed the limited-time nature of the sale while maintaining consistency. Tailored copy across email, SMS, social media, and e-Commerce platforms to ensure relevance and engagement across VARIOUS audience segments.
multi-channel marketing strategy
Email Marketing: 2 emails went to audience segments with subject lines and cta’s that emphasized urgency and exclusivity. a/b & multivariate tested subject lines and cta’S FOR OPTIMAL RESULTS. 15K TOTAL SENDS WITH AN AVERAGE OPEN RATE OF 36% (8,000+) AND 1,308 TOTAL CLICKS
SMS Campaign: Reached 16,050 recipients, generating A 18.69% CTR and over 3,000 clicks with clear and concise messaging.
facebook: crafted TAILORED, HALLOWEEN-THEMED social media copy THAT HIGHLIGHTED the limited-time offer and GARNERED 1400 impressions a 2.7% engagement rate
E-Commerce: Designed bold e-commerce banner that led directly to product pages, encouraging immediate purchases, RESULTING IN 250+ CONVERSIONS
results
THE FLASH SALE RESULTED IN a 332.53% yoy revenue increase, boosting sales from $8,009 IN 2023 to $34,641 IN 2024. The REME led sales increased by 200% and reme halo sales increased by 300%.
marketing analytics results:
Email Marketing: 15K SENDS. 37% and 35% open rates, AND 1.3K+ CLICKS
SMS: 16,050 recipients with 3,000+ clicks, giving a ctr of 18.69%
Social Media: 1,400 FACEBOOK impressions, 2.7% engagement rate, 3% CTR
E-Commerce: 250 direct clicks to the product pageS
STRATEGIC IMPACT + LONG-TERM VALUE
Unlock new opportunities with online-only promotions, a model now open for future campaigns.
Lead cross-functional teams to overcome technical barriers, setting a precedent for collaboration.
Craft compelling messaging to drive urgency and relevance, ensuring the promotion’s success.
Establish repeatable strategies for seasonal promotions, guaranteeing continued success in future digital marketing efforts.
this campaign paved the way for online-only sales as a cornerstone of future marketing initiatives.
long-term strategic impact
This campaign has potential to reshape customer acquisition strategy. By demonstrating the effectiveness of targeted, time-limited promotions, it's created a new channel for attracting and converting customers. Implementing similar campaigns quarterly could significantly increase annual revenue.
clv
Initial data suggests an increase in customer lifetime value for buyers acquired through this campaign. Implementing tracking systems to monitor this trend long-term could reshape marketing resource allocation.