A VERY SCARY SALE
YEAR 2024 REVENUE IMPACT $34.6k (332.53% YOY GROWTH) SMS CTR 18.69% (3k+ clicks)
MULTI-CHANNEL halloween FLASH SALE DRIVES 332.53% YOY REVENUE GROWTH
Multi-channel marketing campaign development, execution, management, optimization￨PRODUCT MARKETING strategy￨SOCIAL MEDIA, sms, email, e-commerce MARKETING￨CROSS-FUNCTIONAL PROJECT MANAGEMENT
project overview
In October 2024, I led a multi-channel Halloween flash sale for two LEADING Indoor Air Quality (IAQ) products — REME LED and REME HALO. The campaign achieved 332.53% YoY revenue growth, generating $34,641 in sales over just four days compared to $8,009 in 2023.
the challenge
This campaign marked the company's first-ever online-only sale DUE TO legacy ERP limitations. Overcoming this challenge required seamless cross-functional collaboration, creative problem-solving, and a targeted multi-channel MARKETING strategy THAT reinforced urgency, exclusivity, and relevance.
working with our sales and p&s team leads - we opted to combat erp barriers by emphasizing urgency throughout the ad copy and limiting product pricing on different platforms.
strategy
I collaborated with the Director of Parts and Supplies to strategically select two high-performing IAQ products—REME LED and REME HALO—for this multi-channel campaign. These products were chosen for their pricing flexibility, proven market demand, and seasonal relevance as OCTOBER MARKS THE BEGINNING OF ALLERGY SEason.
next, I developed and executed a multi-channel flash sale campaign featuring our chosen products. the campaign was designed to:
Drive urgency and conversions with time-limited, Halloween-themed messaging
Maximize revenue for 2 iaq products
leverage the products' popularity and competitive pricing
execution
i DESIGNED bold, PRODUCT-FOCUSED, Halloween-themed digital assets ON CANVa. i leveraged ai-tools like chatgpt and google gemeni to craft tailored, strategic copywriting across various platforms to resonate with different audience segments and reinforce urgency, exclusivity, and relevance. "ONLINE ONLY!" is prominent in all deliverables. flash-sale messaging emphasizes time-sensitivity and creates a strong cta - effectively driving audiences to act immediately.
multi-channel product marketing strategy: facebook￨email￨sms￨e-commerce
Delivered two segmented emails with A/B-tested subject lines and CTAs to 15k subscribers
sms blast went to 16.5k users. intentionally kept it short and sweet by emphasizing urgency
facebook content emphasized the limited-time only offer and halloween puns 🎃
e-commerce banner boldly featured products with clear cta linking to purchase
results
This very scary flash sale generated $34,641 in revenue across 4 days, a 332.53% YoY increase from $8,009 in 2023.
REME-LED sales increased 200%
REME-HALO sales increased 300%
marketing metrics
two Emails Achieved 37% Average Open Rate (Over 8,000 opens) with 1.3K+ clicks.
SMS blast sent to 16,050 users. SMS CTR of 18.69% (3,000+ clicks).
Facebook post generated 1.4k organic impressions and a 2.7% engagement rate.
E-Commerce banner Drove 250+ clicks to product pages in 4 days.
this flash sale model represents a successful solution to legacy erp barriers, establishing a repeatable marketing strategy with significant sales potential.
Driving Urgency with strategic messaging effectively maximized conversions across various audience groups.
effective Cross-functional project management allowed for seamless collaboration across parts & supplies, marketing, sales, and it teams.
key takeaways
future impact
this campaign sets the stage for online-only flash sales as a cornerstone of future marketing initiatives.
Initial data suggests an increase in customer lifetime value for buyers acquired through this campaign.
Implementing tracking systems to monitor & optimize this trend long-term could reshape marketing resource allocation.
long-term, strategic impact: this model can be adapted to drive engagement and revenue for other seasonal promotions, paving the way for sustained digital marketing success.