Samsung Hylex — Omnichannel Product Marketing Strategy
Reversing Q4 Sales Decline, $612k Revenue in 3 Weeks
Reversing Seasonal Decline: Strategic AI-Driven Content & OMNICHANNEL Campaign EXECUTION
Samsung Hylex™ — Reversing Q4 Sales Decline Through Strategic Product Marketing
TL;DR: Drove $612K+ revenue (147.62% YoY sales growth) in 3 weeks by creatively transforming technical docs into a seamless omnichannel marketing campaign with consistent messaging across email, LinkedIn, Facebook, and E-commerce.
Overview: I designed, executed and managed an end-to-end omnichannel campaign that repurposed technical docs into a cohesive product-focused, value driven campaign across various channels. I chose the Samsung Hylex™ because of it’s cutting-edge, trending features like energy efficiency and cost savings.
Challenge: The HVAC industry typically experiences a 15% sales decline during Q4 due to low seasonal demands. The goal of this project was to drive sales during a historically slow period.
END-TO-END strategy
research →
AI-Enhanced Content
Used Perplexity AI: Analyze 2024 buyer and industry trends. Used ChatGPT / Gemini to tailor copy to 3 different audience segments
SEO
SEO-optimized copy and content with targeted keywords to drive visibility and organic traffic
creation →
Value-first Messaging
Amplified the Hylex’s trending features like energy efficiency, long-term savings, compact and modern design with value-centric ad copy .
Product-Focused Designs
Designed creative assets in Canva that highlighted the product’s sleek design, aligned with Samsung’s branding, and included clear CTAs linking to purchase
execution →
Organic Omnichannel Marketing
Each touchpoint reinforced a consistent seasonal narrative with a focus on value-based messaging and product credibility. Delivered a seamless campaign across Facebook, LinkedIn, Emails, and E-commerce ad banners
“Saw this post today on LinkedIn, it’s really great! Thank you for repurposing Samsung’s national ads/case study into a message that resonates so well with your local market. Great idea!! Fantastic work!!”
Jane - Samsung
VP of Marketing and Communications
RESULTs
This campaign generated $612,756 in new revenue in 3 weeks and surpassed all industry benchmarks in marketing efforts - all organically.
147.62% YoY sales growth in Q4 W5
17.7x sales growth velocity (vs. 8.33% YoY in Q4W2)
LinkedIn → CTR: 6.8%, Engagement Rate: 9.2% (vs. industry averages of 0.4% and 3%, respectively)
Facebook → Engagement: 5.1% (vs. 0.3% industry average)
Two segmented emails were A/B tested and sent via Mailchimp:
8.3k sends, 4.75k opens, 1.8k clicks (280 unique)
40% email open rate (vs. 22% industry average)
E-commerce ad banner → 400+ clicks to the product page.
