REME Flash Sale GTM Campaign
332% YOY REVENUE GROWTH, BYPASSING ERP CONSTRAINTS
332.5%
YoY Revenue Increase ($8k vs $34.6k)
$34.6K
Revenue Generated (4-Day Sale)
18.69%
SMS CTR (vs. 2.5% Avg)
300%
REME HALO® Sales Product Lift
Challenge:
Combat the typical 15% Q4 sales decline in the HVAC industry. Transform Samsung’s technical product documentation for multichannel product marketing.
Strategy & Solutions:
Innovative GTM: Led a cross-functional strategy to execute the company’s first "online-only" flash sale, overcoming legacy ERP limitations.
Urgency & AI Copywriting: Leveraged AI tools (ChatGPT/Gemini) to craft high-impact, urgency-driven copy and implemented tailored Email, SMS (Podium), and e-commerce banner strategies, consistently emphasizing exclusivity.
Cross-Functional GTM Leadership
Marketing
AI-Powered Content Transformation & Multi-Channel Activation
→
Sales
Partnership for Strategic Product Selection & Pricing Flexibility
→
IT
Coordination to Bypass Legacy ERP System Constraints
→
E-Commerce
Banner Activation & Conversion Pathway Deployment
YoY Revenue Growth
300%
↑ REME Halo Sales
200%
↑ REME LED Sales
2023
2024
